Cross-border Innovation & Market Entry
Cross-border Innovation & Market Entry
Strategic GTM advisory and hands-on operational support for startups scaling between Japan and the world
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Is this you? - Designed for Global Startups Entering Japan
Is this you? - Designed for Global Startups Entering Japan
Struggling to navigate Japan’s complex regulatory and business landscape
Lacking a local, bilingual presence to kickstart operations
Needing hands-on support rather than just high-level slides
Value Proposition
Value Proposition
☑️ Dual Perspective (Strategic & Hands-on)
Bridging strategy with real, operational execution on the ground.
☑️ Cross-Border Expertise
Extensive experience in facilitating expansion, compliance, and partnership between Japan and global markets.
☑️ Tailored Local Actionability
Translating complex Japanese regulations and business practices into direct, actionable business contexts.
Services
Services
1. Market Entry
1. Market Entry
Strategic Market Entry & GTM
Comprehensive analysis of Japan’s competitive landscape, regulations, and business practices to design a low-risk market entry strategy. We bridge the gap with local legal/regulatory experts and translate complex information into actionable insights tailored to your business context.
2. Operational Support
2. Operational Support
Operational Excellence & Liaison
• Meeting Facilitation & Bilingual Documentation: Seamless execution of weekly/bi-weekly progress meetings, combined with professional English/Japanese agenda and minutes creation.
• Startup Liaison: Serving as your trusted local point of contact ("primary window") in Japan to manage initial communications with potential corporate partners and pilot customers.
How We Work / Process
How We Work / Process
Step 1: Initial Discovery (1-on-1 Consultation)
A 30-minute to 1-hour online call to understand your business goals and specific challenges.Step 2: Custom Proposal
Based on our discussion, we will propose a tailored first step for your needs, along with a defined scope of support and a transparent cost estimate.Step 3: Seamless Execution
We launch hands-on support immediately maintaining regular communication and serving as your trusted local partner on the ground.
About the Founder
About the Founder
Hitomi is a cross-border business consultant and project manager with a proven track record in market entry, corporate innovation, and strategic advisory.
She began her international career in Singapore, leading the Japan Desk at a prominent professional services firm, where she successfully guided numerous Japanese enterprises through their market entry and operational expansion into Southeast Asia. Building on this international expertise, she returned to Japan to work in sustainability advisory and management consulting at a Big 4 firm, developing a deep understanding of corporate strategy, governance, and local business practices.
Currently, she drives new business development, corporate venture capital (CVC), and global project management within the electronics and tech industry. With her unique blend of strategic insight from the venture capital ecosystem and hands-on operational experience across international borders, Hitomi serves as the bridge between global innovation and local execution.
Let's scale your business together
Let's scale your business together
Pastel Startup Partners
Email: pastel.startup.partners@gmail.com
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